PROJECTS.

Quilombo Argentinian Restaurant

The challenge

Quilombo was launching a new Argentinian steakhouse in Bangkok's competitive dining scene without digital foundation. They had 60 days to build brand awareness, establish social channels, and generate opening buzz- all while their operations team focused on restaurant setup.

• No existing social media or digital foundation

• Needed to coordinate multiple external agencies from a central point

• Tight timeline with limited internal marketing resources

What we did

We built out their complete digital foundation and orchestrated a coordinated launch campaign, from channel setup through influencer partnerships and daily community management.

• Social Media Strategy & Brand Voice: Developed content pillars, messaging framework, and brand voice that positioned Quilombo as an authentic Argentine dining destination with craft and heritage.

• Complete Digital Foundation: Set up and optimised social channels from Instagram, Facebook, to Google Business Profile

• Professional Content: Photography shoots, creating 300+ high-quality images for launch and ongoing use

• Influencer Launch Campaign: Influencer partnerships for opening month coverage

The results

◉ 1,400 followers in 60 days (zero to launch)

◉ 430,155 content views across Instagram in first 2 months

◉ 9,200 accounts reached through organic strategy alone

◉ 2% engagement rate (above 1–3.5% restaurant average)

◉ 300+ professional photo assets created for ongoing marketing

Timeline: 2-month launch
Services: Social Media Management, Content Creation, Influencer Coordination, PR Management, Community Engagement